Local attractions generating more dollars for effort
Tourism spending in Crittenden County has increased every year since the City of Marion created the Marion Tourism Commission. Over the past seven years, tourism spending has increased 150 percent in Crittenden County.
Local leaders point to the efforts of the Marion Tourism Commission, which has been aggressive in promoting the entire county.
The commission was started in 2003 by the City of Marion. It launched a new initiative to increase tourism in Marion and Crittenden County and hired its first director, Michele Edwards, who had ties to the lakes area tourism for many years. To fund the plan, Marion levied a three-percent tax on meals and lodging.
As predicted when leaders developed the tourism commission, there has been a marked increase in dollars spent on tourism and as a result more tax dollars are going into the city’s coffers to promote and market the area.
City Administrator Mark Bryant says there is no question that the City of Marion Tourism Commission is on point with its marketing and development plan.
“I have never heard anything except admiration for what the commission has done, and especially for its director, who is very involved in tourism efforts at the state and regional level,” Bryant said.
The year before the tourism commission was created, Crittenden County took in about $2 million in tourism dollars, according to the Kentucky Department of Tourism, which also includes a multiplier effect on such spending. Last year, more than $5 million in tourism dollars was poured into the local economy.
The original idea more than seven years ago was to make tourism pay for itself and grow. So far, it’s working.
When the city started focusing more closely on tourism and adopted its room and meal tax to feed the effort, collections were just under $150,000 for the first year. In 2009, just five years later, more than $180,000 has been collected in tax dollars, which means new receipts are being generated for local restaurants and lodging facilities. While most of the money goes right back into promoting the community’s attractions, funds are also distributed to parks and recreational opportunities which benefit local residents as well as those coming in from out of town.
Because of Land Between the Lakes and Barkley and Kentucky lakes, western Kentucky draws most of the state’s tourists. The Lane Report lists LBL as the state’s No. 1 tourist draw with Barkley and Kentucky Dam state parks not too far behind.
“When you see the number of people coming into the Marion Welcome Center, you know it’s working,” Bryant said. “We have people come into city hall who say they were visiting the lakes area and drive to Marion, largely to visit the Amish community, which is one of our biggest drawing cards.”
Mike Wheeler, a local furniture maker, has been on the tourism commission for five years. He says the mission of the tourism commission is to bring people to town every day. Seasonal events such as deer and turkey hunting and regular festivals such as Back Roads Tour and Heritage Days draw plenty of people, but that’s only a small part of the overall effort, Wheeler said.
“No one dreamed it. It’s hard to grasp that we’ve come this far in such a short amount of time,” said Wheeler, pointing to the relatively new Welcome Center, a marketing campaign that stretches to television commercials in Evansville and more than 50,000 brochures distributed annually.
Like Bryant, Wheeler commends the efforts of Edwards, who he says sees everything through the eyes of a tourism marketing specialist.
“When we hired her, she hit the ground running and has the contacts we need to keep growing,” he said. “Everything she does is to promote Marion and make sure we’re cast in the proper light.”